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Ecotourism baseline findings Part 1--operator database
New Zealand’s marine and coastal ecotourism sector is assessed through an interactive database, revealing trends and operator distribution.
Introduction to marine ecotourism
The Baseline Report 1, as outlined in this document, provides a comprehensive inventory of marine and coastal ecotourism activities in New Zealand. Utilising an operator database, interactive Google Map, and Data Dashboard, the report offers a multi-dimensional perspective on the sector's current state. Between February and June 2021, an extensive desktop audit was conducted, gathering data on location, activities, websites, and contact information. This data includes certifications, ownership, business links, and the influence of marine reserves on tourist experiences.
Detailed industry analysis
Analysis indicates that of the 303 identified operators, a majority reside in the North Island. Most businesses are micro-enterprises and emphasise sustainable operations through tourism accreditations like Qualmark. Diverse activities such as scenic cruising, wildlife viewing, and diving are distributed variably between the islands, with certain activities more prevalent in specific areas. For instance, Canterbury and Nelson-Tasman have prominent wildlife operators in the South Island, while diving is substantial in the North Island. The document further details the dispersion of marine ecotourism operators, business sizes, longevity, and accreditation details evidencing a robust industry with ample scope for eco-friendly tourism.
Conclusions and future directions
The document concludes by recognising the sector's diversity and regional nuances. Importantly, it notes the need for continuous updating of the operator database, engagement with stakeholders to sustain and accurately reflect the sector over time, and the relevance of marine protection. Future case studies, driven by survey and interview research, aim to further understand challenges faced by operators, reinforcing how vital marine ecotourism is to New Zealand's Blue Economy and the potential for linking it to eco-based system management.
Key insights
Significant dominance of micro enterprises in the marine tourism sector
The marine and coastal ecotourism industry in New Zealand primarily consists of micro enterprises, with two-thirds of listed operators employing fewer than five staff. This structure underpins the sector's agility and the importance of small-scale, sustainable operations. It highlights the incrementally significant impact that small businesses have on the tourism landscape, contributing to local economies while promoting eco-conscious experiences.
Diverse array of activities signals regional tourism strength
New Zealand's array of marine ecotourism activities showcases not only ecological richness but also distinct regional tourism offerings. From wildlife viewing in the South Island to diving in the North, the activities reflect local habitat diversity and tourist interests. By tailoring activities to regional strengths, operators can boost engagement and foster a deeper connection between tourists and the marine environment.
Stakeholder engagement and database updates are critical for sector growth
To maintain the sector's momentum and relevance, the document underscores the need for an up-to-date operator database. Ongoing stakeholder engagement will be crucial in ensuring content reflects the dynamic nature of marine ecotourism. Regular updates and industry input can drive the database's evolution, positioning it as a vital tool for strategic planning and development within New Zealand's Blue Economy.
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© Copyright 2024 - Tohorā
© Copyright 2024 - Tohorā
Knowledge guiding change.
